What’s in a Name: Why We Chose Senior Stoner

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Senior Stoner editor Cheri Sicard

Senior Stoner Cheri Sicard

When we were in the development stages of this website, one of the most common things my business partner, Mitch Mandell, and I were asked was “Do you really think it is a good idea to brand a new business with the word ‘stoner’?”

Our answer was YES! Absolutely!

I had already discovered in my work as a cannabis reform activist the power of the word. I referred to myself as a “stoner” as often as possible. And it never failed to shock people because I was never what they were expecting when they heard that word. It forced them to re-examine their preconceived notions and the stereotypes they associated with the word.

No Other Word Works!

Using the word stoner was also practical. After endless discussions, brainstorming sessions, and focus groups we came to the conclusion that there is no other word, at least at present time, that conveys the simple meaning of a person who uses marijuana. When we use the word “stoner” here at Senior Stoner, that is our meaning. Nothing else. We do not see it as a negative, nor do we accept the negative stigma the uninformed try to apply to it. By our definition, stoners are just people who choose to use marijuana.

In all honesty we were more concerned with the word senior than stoner.  Yes senior can mean someone of advanced age, but it also means someone with advanced experience, knowledge, and wisdom. We embrace this meaning and we strongly feel our marijuana use only enhances those qualities.   We may be senior but we are not “old.”

Seniors, the 50 and older crowd, are the faster growing demographic among marijuana users.  That only makes sense as cannabis is one of the most powerful natural weapons against the ravages of aging that exists.  No matter, when most people think of a  “stoner,” they don’t conjure up visions of someone in their 50s, 60s, 70s, or older.  This is a teaching opportunity as it smashes through a myriad of preconceived notions about who is using marijuana and why.   Likewise until marijuana is completely legalized, we encourage seniors everywhere to come out of the cannabis closet and to embrace the word because there is tremendous potential for powerful change in doing so.

We’re proud to call ourselves Senior Stoners. We hope you will be too!

Cheri Sicard, Editor in Chief
Mitch Mandell, Publisher

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About Author

Cheri Sicard is the editor of SeniorStoner.com, the author of Mary Jane: The Complete Marijuana Handbook for Women (2015, Seal Press) and The Cannabis Gourmet Cookbook (2012, Z-Dog Media). Her blog is www.CannabisCheri.com.

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